Navigating Rising Coffee Prices: Our Commitment to Quality, Farmers, and You

You may have noticed that coffee prices are rising. In fact, coffee prices have increased over 100% in the past year, reaching an all-time high. We know there is concern for what this means for the price of the coffee that you buy – including San Francisco Bay Coffee - and we’d like to help explain what’s going on.  

Why Are Our Coffee Prices Rising?

Due to various factors influencing the global coffee market, all coffee brands, including San Francisco Bay Coffee, are experiencing increased costs. The coffee industry continues to be under extreme pressure driven by multiple factors: severe weather conditions, increased global demand, rising production costs for farmers, and environmental threats.

This heightened demand, coupled with constrained supply and market volatility has created an economic imbalance, exerting upward pressure on prices.

Driven by Quality and a Sense of Responsibility

The ongoing environmental changes will only intensify the pressures already facing the coffee industry and will compound the challenges that coffee farmers already face. Because of this, we believe it’s more important than ever to choose to invest in responsible practices to safeguard the future of coffee. Unfortunately, we will need to raise our prices to do this.  

We understand that this news may not be pleasant to hear. You have a choice in the coffee you purchase, and we never take that for granted. But we also know that your choice of coffee can have an impact, and we’d like to share a bit more about the impact your San Francisco Bay Coffee purchases make.  

Our Ongoing Commitments

With all these unpredictable and ongoing developments, one thing remains certain: San Francisco Bay Coffee stands by our commitments to quality, equity, and sustainability. Rest assured, as a fundamental part of who we are, the quality of the coffee you love will not be changing.

• Our commitment to sustainability: As more and more coffee-growing land is under threat, it is more important than ever to invest in sustainable coffee practices. San Francisco Bay Coffee will always uphold its commitment to the planet. To ensure truly environmentally friendly coffee, we work with farmers to limit the usage of harmful chemicals, carefully conserve water through advanced irrigation, and safeguard the diverse wildlife living on and around our coffee farms. 
• Our commitment to farmer relationships:
  Unlike many coffee companies, San Francisco Bay Coffee has direct relationships with its farmers, working directly with its farmers in communities like Hawaii, Mexico, Guatemala, Colombia and Rwanda. San Francisco Bay Coffee is committed to helping our coffee farmers maintain their livelihood by teaching them sustainable and profitable farming practices and ensuring they are paid fairly for their coffee beans. We built these relationships upon the principles of mutual trust and respect, and we draw a firm line against undercutting our hardworking farmers.
• Our commitment to responsible sourcing:
  Enveritas is a third-party, non-profit organization that assesses sustainability and ethical practices within coffee production. They take a holistic approach to their assessment, looking at issues such as deforestation, water use, labor conditions, and many other factors to determine if coffee has truly been responsibly sourced. So you’ll be glad to hear that 100% of the unroasted coffee beans we purchased in 2024 were verified as responsibly sourced. Their work has helped the lives of so many farmers and farmer communities worldwide, and we are proud to be part of their mission.
• Our commitment to quality:
  We believe that coffee is only as good as the beans that are used, and we go to great lengths to ensure that only the finest specialty-grade coffee makes it into your cup. We always purchase directly from farmers or cooperatives, which means we are able to trace every drop of our coffee and its quality down to the last bean. As such, we will never compromise our coffee by using beans that don’t meet our standards. 

When you buy our coffee, you are supporting our efforts to improve the lives of our farmers, their land, and their communities all around the world.

So What Does This All Mean?

We’re raising our prices, because we’re choosing to remain committed to our promise to our farmers and to you.

When you choose San Francisco Bay Coffee, you are choosing to support farmers, their communities, and the land that grows our coffee, and we thank you for this. In return, you get a guarantee from us that your coffee will always be of the highest quality and taste. We hope that you can savor your morning brew in peace knowing we've taken care of the rest.